InterContinental Hotels Non-Fungible with British artist Claire Luxton
November 24, 2022
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InterContinental Hotels & Resorts, part of the Luxury & Lifestyle Collection of IHG Hotels & Resorts, announces the launch of 10 exclusive non-fungible tokens (NFTs) in collaboration with British contemporary artist Claire Luxton.
A joint first for both, each NFT is inspired by the beauty of global travel using the distinctive natural flora and fauna in the artist’s work to illustrate the brand’s historical heritage and far-flung destinations.
NFT is the new buzzword. Popularized in the year 2021 with cryptocurrency enthusiasts, non-fungible tokens are simple images that sell for a high price.
It is said that something is replaceable if it can be “are replaced by things of the same nature, of the same quality, and of the same quantity”, explains de Larousse.
One of the fungible assets is money. A one euro coin can be replaced by a one euro coin.
On the other hand, a so-called non-fungible asset cannot be replaced by any other element. It’s unique. Just as a work by Leonardo Di Vinci, Monet or Picasso is unique, an NFT is unique.
Intercontinental hotels (NFTs) feature artwork created specifically for the brand.
Designs were brought to life as animation in an NFT virtual gallery, including the blue and yellow macaw, representing the first InterContinental hotel in Belém, Brazil, and the panther chameleon, highlighting the InterContinental Resort Mauritius on Balaclava Bay.
Claire Luxton, whose physical works are worth between £3,000 and £5,000 per print, is the new InterContinental ambassador.
