Difficult to escape the metaverse for several months as the topic is central to the discussions. A few days ago, Carrefour unleashed Twitter with a video presenting virtual job interviews with a very “Second Life” aspect. While some are very critical of a web3 that is far from being around, Gartner is much more optimistic about our future use. The consultancy estimates that 25% of people will spend at least an hour a day in the metaverse by 2026. It remains to be seen how and what to do. As explained in a recent interview, Christophe Cotin Valois, CEO of Welcome Max, ” usage in the metaverse remains unclear. Many will break their teeth and it seems likely that the use will be where it is not expected, as is the case for augmented reality which today is mainly used in education and industry. »
While the contours of these future immersive virtual worlds have yet to be defined, the race for innovation (and communication) is already well underway for brands. HR communication operation for Carrefour on The Sandbox (where the group bought a plot area equivalent to 30 supermarkets“), many brand experiences on Roblox (Nike, Gucci, Ralph Lauren…) or even partnerships between Fortnite and Balenciaga or Air Jordan… Not to mention the “Metaverse Fashion Week” that took place in March at Decentraland, with in particular Tommy Hilfiger, Estee Lauder and Dolce & Gabbana. The collaborations are numerous, especially on the mass distribution and retail side.
We can’t talk about the metaverse without addressing two other topics: NFTs (see our guide on the subject) and cryptocurrencies, which are the most advanced consumer assets right now – or at least the ones that generate the most revenue.
Without getting ahead of the rest of the story, where do we currently stand on these topics? We’ve selected 12 key figures that provide a clearer picture of the current importance of the metaverse and NFTs.
- Meta announced the hiring of 10,000 people in the next 5 years in the European Union to work on this subject.
- 62% of the French do not see the point of virtual worlds, according to a barometer by research agency iligo.
- According to Gartner, 25% of people will spend 1 hour a day in the metaverse by 2026
- According to the company Grand View Research (GVR), the revenue associated with the metaverse could increase $678 billion by 2030i.e. an average negated growth rate of nearly 40%.
- Bloomberg sees it even bigger, with an estimated income of $800 billion by 2024.
- The Roblox platform claims 54 million daily active users in the first quarter of 2022. The number of monthly active users reached 202 million in April 2021.
- The Sandbox, for its part, roofed Bee 350,000 monthly active users.
- During the second season, The Sandbox generated 4.7 million visitsplayed for 1.12 million hours (i.e. less than 15 minutes on average per session).
- The Sandbox is still rated at $4 billion.
- The most expensive NFT in the world has been sold $91.8 million. This is The Merge, a work of art by PAK, which has been purchased by 28,983 collectors.
- NFT sales reported $25 billion by 2021, of which more than 20 billion for the second half alone. This figure did not reach $100 million in 2020.
- In total, according to DappRadar, more than 28 million wallets traded NFTs in 2021, compared to 545,000 in 2020.