A skirt with an A label, a jacket with a C or E label… what if our clothes were judged based on their ecological impact? After the Nutri-Score for food, give way to the Eco-Score, tested by a dozen brands in France. Okaïdi, a store specializing in children’s clothing, is one of them. Online, a hundred products show this appreciation, but you have to be careful. The display is discreet, as it is not mandatory. Depending on the brands, it is sometimes very difficult to find. However, customers are already convinced: “It’s a very good idea”; “For me, the Nutri-Score is very important for food, and it will be for clothing as well”; “If I know it’s made to pollute the planet, I’m not buying it.” In addition to the simple calculation of the carbon footprint, this label takes into account sixteen criteria, including raw materials and transport. Studies show that it takes an average of 85 kilos of CO2 to produce a single layer, which corresponds to a car journey of 400 km. For a wool sweater that is 240 km and for a simple pair of jeans 105 km. Clearly, for the brands playing the game, it has become a matter of image. However, other brands could follow suit. The government hopes to generalize this label by the end of 2023. TF1| Report D. De Araujo, A. Basar, L. Adda