The Hennessy cognac house is not on its first try in Web3. Indeed, with a first project launched at the beginning of the year, it returns with a new initiative, combining NFT and physical experiences! To do this, the brand joins forces with the Friends With Benefits (FWB) organization and inaugurates the Café 11 club.
An exclusive and daring offer…
The Café 11 club promotes “a bold new vision”, to use Hennessy’s words; through cultural and intimate experiences, in a range of unusual places. Art Basel Miami was chosen for the inauguration in December. But that’s not all: these privileges are linked to NFTs!
Welcome to Café 11…
RSVPs are now open to members 🙃
Join FWB with @hennessy in Miami for cocktails, coffee, music from @djjazzyjeff215 and culinary facilities of the one and only @jarobiwhite from ATCQ. 🥃https://t.co/UJxwjXsBLB pic.twitter.com/icVKorDf75
— Friends with benefits (@FWBtweets) November 21, 2022
In this context, the Hennessy brand collaborates with Friends With Benefits (FWB). This autonomous and decentralized organization brings together artists, creators and major Web3 players. Together they generated 1765 NFTs. This number is not trivial as it is Hennessy’s founding date. Don’t forget that today it is one of the largest French cognac houses!
Designed by artist and illustrator John P. Dessereau, the famous non-fungible tokens reflect the brasseries and Parisian cafes of the 1920s. These digital coins are available on the OpenSea marketplace and can only be paid in Ethereum.
… at the intersection
Hennessy blurs the “boundaries” between the real and the virtual, to the benefit of storytelling. If the cognac house wants to make a name for itself in the digital world, it also wants to vary the pleasures by offering tastings, musical performances, culinary operations or even cultural and technological exchanges.
This summer we invited our new partners @FWBtweets to visit our historic site in Cognac. Home to our vineyards, distilleries, bottling plants, cellars and of course our iconic Bagnolet Castle. pic.twitter.com/B0O1XmNKIM
—Hennessy (@Hennessy) October 24, 2022
Between Web3 and experiences “in real life”Café 11 is an ambitious and unique bet, which should enable the brand to reach a younger community looking for creative innovations.