Swiss luxury watchmaker Hublot made its debut in the metaverse. The brand, owned by LVMH, has unveiled its “Hublot Loves Football Metaverse Stadium” to celebrate the 2022 FIFA World Cup in Qatar, which it is sponsoring as an official timekeeper.
The virtual arena, in the other way around photorealistic spatial.io, was designed by architectural firm MEIS. It is inspired by the silhouette of the electronic watch big bang recently launched by Hublot. And it’s the largest place built in the Spatial metaverse to date.
the stadium with 90,000 spectators is equipped with a kilometre-long equivalent hall and a media wall. It features footage from the Hublot Loves Football campaign, linked to the FIFA World Cup. In addition, it includes brand ambassadors, such as the French international striker Kylian Mbappe. It can be accessed through mobile and desktop apps or an Oculus headset.
“At Hublot, innovation drives everything we do,” said Hublot CEO, Richard Guadalupe. “We decided to explore this new space. In fact, we think now is the right time. And this technology has a lot of potential for our brand “.
Besides you a first metaverse for Hublot, spatial activation also provides a great deal of insight into the direction marketing is taking. Until now, brand campaigns have typically involved print, digital, social and out-of-home advertising media. However, strategies will likely be needed in the future a metaverse dimension Additionally.
The Hublot Stadium, the start of a new adventure in the metaverse
According to Guadalupe, the goal of Hublot loves Football Metaverse Stadium is to bring artists, athletes and brand knowledge to customers in a new way.
This space offers Ready Player Me avatars that can be animated with the user’s own photo many opportunities for interesting interactions.
In the future, the “Hublot Loves Football Metaverse” stadium will function as a hybrid space sporting, artistic and digital events. According to the brand, more Web3-related announcements are in the works. “The Hublot stadium is alone the start of a new adventure in the metaverse,” Guadalupe said.
There is a real synergy between sport and the Web3 philosophy as both are very community oriented. “The sports industry, more than any other, has the opportunity to do that popularizing the metaverse agrees Julien Keller, co-founder of the soon-to-launch experiential metaverse The Society.
” The immersive and interactive experiences match what fans are looking for. They provide stronger emotions and a better bond between them and the athletes.”