Bridge between two worlds – meta (ex-Facebook) wants to offer future users of its virtual world something concrete to sell its metaverse for. The company opens a physical store that can impress its visitors.
Meta announced in a post on April 25, 2022, the opening of a store in BurlingameCalifornia, on May 9, 2022. This outlet is specifically located on the company’s campus.
It will enable future users of Meta’s metaverse to get a concrete idea of what this virtual world has to offer them in preview. The Meta Store is also present products that access the metaverse :
“The Meta Store will help people connect with how our products can be the gateway to the Metaverse in the future”
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The store offers interactive demonstrations of Meta products, such as virtual reality headsets, video communication screens and smart glasses:
“Through interactive demos, you can video chat with merchants through Meta Portal, learn how Ray-Ban Stories can help you stay present in the world around you, and discover the magic of VR with a demo. Immersive experience of Meta Quest 2, the first of its kind »
The walls of the Meta Store will feature a curved LED display. It shows what users see in virtual reality headsets.
Meta Store is also a market research tool for the company. Store manager Martin Gilliard said the gut stab will give the company:
“more opportunities to experiment and put the customer experience at the center of our development”.
The insights gained will help Meta define its “future retail strategy”.
The Meta Store is therefore an education center for future users of the metaverse as well as for the company – one learns from the other, in both directions. Meta’s virtual world seems to be on solid ground. However, its adoption may be hampered by the salt bill that the users will have to pay there.
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