HOW THE NFT PHENOMENON IS SHOCKING THE WORLD (2/5) – They enable brands to improve the efficiency of their loyalty programs and create new sources of revenue.
The term “non-fungible token” (NFT in English) made its appearance in the Larousse 2023. If these new technological tools existed before the pandemic, the phenomenon has since grown to the point of reaching the general public… . However, apart from a fashion effect or a marketing discourse, these digital resources are revolutionizing many sectors.
Will aficionados of exceptional spirits soon collect NFTs, as many or even more than bottles? Last January, Hennessy offered for sale 250 bottles of Hennessy 8, an exceptional blend of eight eaux-de-vie. Two of them, the first and the last, were linked to a “non-fungible token” (NFT), a unique digital file stored on the blockchain.
These two NFTs – which each sold for $226,450 (70.47 ethereum) – will, of course, give access to the bottle, stored in a vault in Singapore, if their owner so desires. The NFT also gives…